Digital Copyrighting and why it is very important What is Digital copyright? This is a legal ownership claim to contents that are published online and covers your data from breach. These content may be digital, media or print. When you get a copyright for the work that you have published online, you are recognised as the original legal owner of that work and you have full rights and control of how that work (online content) will be used. It also ensures that you are in control of all the profit making business that content is involved in. Under the Digital Millennium Copyright Act (DMCA), everything that is published online is secured under the copyright law, notwithstanding whether it has the copyright sign on the page or not. The copyright law secures all the forms of the contents published online. Digital patenting is the one that brings plagiarism into light. Whenever you are publishing any content online, be it in your website or blog, it must not be plagiarised or it should not match any other work that has already been published online. Plagiarism should not occur under any circumstances. Even if it is done incautiously, it is still taken as an illegal act. Also ensure that the content is proofread, either manually or using a proofreading tool. What is the risk behind not having a copyright? If you come up with some original idea and you publish it online in form of media, print or digital content without first patenting it, you are at risk of the work being stolen and being used by someone else. And remember this thief did not sweat even a drop for that content. The most unfortunate thing is that even if you realise that someone else is making a living out of your work, you will not have any regal right to challenge him or her since there is nothing to show that you are the legal owner of the claimed content. So, what next; where can you acquire a digital copyright? There are different law firms throughout the world that are into the business of protecting the owners of the digital publications. All of these firms are mainly concerned with the Digital rights to download and copy online materials. They also deal with the sharing of news content, textbook material and journal articles. Among the many, one of the very prominent companies is the faipatents.com, which is an International Patent Filing and Prosecution Service that operates in USA and Europe.
Recently there’s been a huge buzz about the digital industry thriving in the UK, with countless of digital marketing agencies and tech startups such as self-storage comparison site like WhatStorage. Now is the most popular time for starting a digital agency in the country, especially in Bournemouth and Poole of Silicon South. Thinking of starting a digital business in Bournemouth? That seems to be the trend! Graftene, a Bournemouth based web design digital agency explain what they’ve learned while setting up their web development and digital marketing business. Bournemouth, a coastal British town, is home to a number of creative digital agencies that provide services and products such as website design, app development and digital marketing services. It is the top emerging cluster of the digital industry with 24 percent of the start-ups created within 2013 and 2014. The digital industry has played the most important role in the UK’s economic recovery with new sectors and businesses emerging continuously. The first Tech Nation report has provided amazing insights of the current and ongoing situation of the digital economy in the country.
“12.4pc of our GDP is attributed to technology and digital business, that’s the highest in the G20. We are the most digital nation in the world and it is important that government policy makes the most of this enormous potential.” -Baroness Joanna Shields, Chair, Tech City UK
What is Tech Nation?Tech City UK is a Government supported Cluster Alliance dedicated to helping the digital entrepreneur and accelerating digital growth thus creating the ‘Tech Nation’. “The digital sector is growing and creating jobs, economic growth, and national prestige. “ Says Baroness Joanna Shields, Chair of Tech City UK. According to Gerard Grech CEO of Tech City UK, now is the right time to shine the spotlight on this exciting network of digital clusters, and map out the prospects for professionals and investors. The Tech Nation Report analysed 47,200 digital companies in the UK and 2,000+ of them were surveyed. The results were fascinating. Even though the public had a partial idea of the flourishing digital economy in the country it wasn’t clear until now that it is the nation’s booming industry. But the research that shows how one of the top clusters of digital is Bournemouth is even more astonishing, no one was expecting that.
A closer look at numbers and factsA cluster is an economic phenomenon formed of digital companies in a region. This is why the Tech Nation Report focuses on clusters as the core focus of the research. The nations digital companies are 98 percent small businesses, 50 per cent of them were formed from 2008 and onward. The largest increase being between 2010 and 2013 where Bournemouth took the lead with a high 212 per cent of emerging start-ups. Last year 56 percent digital companies in the UK saw a rise in their revenue, whereas this year 90 per cent are expecting a blast in sales. The digital industry is outrunning traditional industries and new sectors of the digital are being born, creating a larger demand for new skill sets and more employment opportunities. It is expected to outperform the traditional industries in job creation by 2020; today, 7.5 percent of the UK workforce is employed in the sectors of this industry. In the Dorset area, 7,272 people are a part of a digital business. Currently there is a skills shortage in some of the digital sectors, which is why agencies and initiatives such as the Bournemouth Silicon Beach festival and Digital Day Bournemouth are engaging in discovering potential employees and talented students from Bournemouth University. In fact,a major part of the digital businesses that were interviewed for the Tech Nation report stated that the reason of growth of the digital cluster in Bournemouth is due to the availability of talented individuals with key skills in the top growing sectors of the region.
What makes Bournemouth so special?The most notable growth of the digital economy in Bournemouth is in the ecommerce sector. Last years revenue growth was 55 per cent, but this year this number has risen to a stunning 77 per cent. According to the Tech Nation Report, the key benefits of the Bournemouth cluster are access to social networks and access to talent.
“Bournemouth has a vibrant network of meet-ups and events, feeding off its community of creative and app development agencies.”-Matt Desmier, Founder Silicon Beach
The top three digital industry sectors in Bournemouth:
- Marketing and advertising
- Games development and production
The top five capabilities of the Bournemouth cluster:
- UI and UX design
- Mobile and tablet development
- Visual and audio design
- Content and media production
- Digital marketing
Creative start-ups of BournemouthGraftene, as well as a number of the creative emerging start-ups of Bournemouth are part of these sectors. This digital agency provides services such as web design and development, logo and graphics design, digital marketing services such as SEO and mobile app development. It is a small business of five members, but this creative team could be the next little digital star of Bournemouth. Since their establishment they’ve kept their success rate on a high level, providing their clients from local and international locations with high quality websites and mobile applications. But what makes Graftene stand out from the crowd are the affordable prices they provide in the sector of growing competition.
So you want to be the next digital start-up in Dorset?You’ve probably already thought about starting your own digital business if you haven’t maybe you should think about it. Whatever the case, now’s the right moment to go digital because the UK is blooming with the digital industry and it will continue for years to come. But before deciding to start your own digital business there’s a variety of things to consider. Read on for some great advice that will help you start off. Specialists and experienced entrepreneurs will agree that there is a series of steps that should be followed in starting your own business.
The core of these steps boil down to the following actions:
- Define your idea
- Define SMART goals
- Research the market
- Plan your business
- Find sources of funding, suppliers and possible partners
- Register and set up your company
Common mistakes and things that you should be aware of when starting a business:
- Risks and failures are a part of having your own business
- You must be ready to face all kinds of challenges and obstacles
- A major part of business failures is due to lack of planning, especially financial planning
- Hiring the wrong people can often be very harmful
- Inadequate research, especially of competition
Get help and support from other organizations and initiatives:The Dorset Growth Hub is a business support programme founded by WSX Enterprise, the Dorset Chamber of Commerce and Industry, Bournemouth Borough Council and Dorset LEP, and funded by the Regional Growth Fund. The web portal offers extensive information and support for starting and growing a digital business. These include educational courses, online information and financial support in the means of finding grants or loans. http://www.wsxenterprise.co.uk/ http://www.dorsetgrowthhub.co.uk/ http://www.dorsetlep.co.uk/ http://www.bournemouth.gov.uk/ Other government organizations that provide help and support services for business start-ups: https://www.gov.uk/starting-up-a-business http://www.poole.gov.uk/business/business-support-and-advice/starting-and-growing-a-business-in-poole/business-advice-and-networking/ Tech City, the authors of the Tech Nation report whose mission and vision is to create a Tech Nation of Digital Business in the UK: http://www.techcityuk.com/ Schofields Online are the go to for finding an accountant: http://www.schofieldsonline.co.uk/ Start Your Own Business is a very informative web portal with lots of resources and information for new and growing businesses: http://www.syob.net/ Outset provide free business start-up support programmes: http://www.outsetbournemouth.co.uk/
Selling online is twice harder than putting the products in grocery store. Even if the other products in an aisle with the same function, how a product packaging design makes a huge buying decision making factor. So how does a buyer decide to buy one product vs. another? Is it the colors, logo, price or how it is placed or perfectly well-done dieline? Too many options to consider for a simple decision to do – to buy or not to buy . First ensure that product packaging content is accurate. Software such as Global Vision Quality control platform helps to eliminate any errors in packaging.
Using this cues we have listed will enable you to make necessary moves for your products to sell on your ecommerce store.
Packaging influences subconsciously
- – first impressions last in business. Basically the product is a representation of the company. If the company promises quality and experience. It should be telling the customers that in the packaging itself.
Product Convenience and Keywords
- – effective alignment of product name, keywords and description helps customers find the product they are looking for. Making the decision to purchase easier.
- – Icons easily captures customer’s eyes in products. When a product has a personal and emotional touch even for an icon that promotes environmental awareness it suggests straightly that they need to purchase the product. A lot of best selling products are triggered by emotional memories since most of the consumer’s decisions to buy a product are based on its needs. So what better way to utilize that advantage than getting your products selling?
Typography and Colors
- – just as keeping your website clean, clear and concise and pleasing to the users. So as the products should be easily read and have direct impact to the customers. And by that means, customers should be able to read the packaging easily without the migraine of so many redundant typography and flashy distracting colors.
With careful planning and consideration of your users, customers, products and packaging design, you can easily use your product as a powerful marketing tool for your business.
As a business owner you understand that you need to be found online as well in order for your business to continue to grow. But you don’t have any idea what to ask or look for when you are considering a company to design your website? You are not alone. From our experience, finding a good web design company tends to be a bigger frustration to many business owners. There are a lot of companies out there that make a lot of claims but only a few that stand out and walk the talk. We have listed the 5 most important things to look for in a Web Design company.