CTA Creation Strategy to Increase Clicks Without Dropping Traffic

Call-to-Actions (or CTAs) reel in and turn readers into customers. However, simply inserting a square with “Click Here” text is not going to cut it. What is even more surprising is that, according to a 2013 Small Business Trends survey, 70% out of the 200 smalls businesses (with 100 employees or less) polled did not have a CTA on their homepage. Find out why you need to incorporate CTAs in your marketing strategy, plus small adjustments you can make to boost your CTA creation strategy.

But First, What Is a Call-to-Action (CTA)?

In a nutshell, a CTA is a button on a webpage that incentivizes readers to do something. Think of it as a non-monetary business transaction—a give and take, so to speak, between the reader and company. This could be subscribing to a company newsletter to get the latest information in the industry or a free PDF or product in exchange for the reader’s email address. In other words, it is a win-win.

Where Should CTAs Be?

If you only decide on placing a CTA on one page, do it on your homepage. That way, you instruct the reader what to do. If not, you risk readers pulling a “skim and leave”—which can affect bounce rates. Ideally, you should have a CTA on every page. However not every CTA has to be the same; it comes down to what you want the reader to get from the page. For instance, on the service page, do you want the reader to demo the service? Or would you rather have the reader contact you for a quote? Or what about going to the pricing page to learn more about the different packages your company offers?   Photo by Benjamin Dada on Unsplash

CTAs and Pop-Up Ads

According to a Search Engine Land article, the new Google Chrome browser will block all pop-up ads in the upcoming year. The reason being, Search Engine Land states, is that Google wants to provide users the best customer experience possible, with a Hubspot survey indicating that right now this is not the case; 73% of users polled admitted to disliking pop-up ads. What this means is that CTAs on pop-up ads (annoyingly?) inciting readers to subscribe or purchase said product or service may be a thing of the past. If anything, thanks to Google’s changes, you can expect to see less of them. But does this mean you should insert pop-up ads (with CTAs) on your company website? As the survey and the future change in Google Chrome’s browser show, maybe not. Nonetheless, a study (by marketing automation company, Sumo) analyzed roughly 1.75 million pop-up ads, with the top 10 pop-up ads bringing in a 9.28% conversion rate.

2 Ways to Increase Your CTA Creation Strategy

Pop-Up ads or no pop-up ads, CTAs will continue to be an important part of your marketing strategy. To make your CTAS more attractive to your readers, find out easy adjustments you can make, suggested by a web-design expert Lilo:

1. Color Matters… When You Consider Who Your Target Audience Is

There is a common misconception that each color gives a specific impression. For instance, red is passionate, blue is calming, and green is neutral… Still, color is important… but it is not as “black and white” (pun intended). According to Entrepreneur, the “right color” pinpoints the consumer’s reaction and how they perceive it in relation to the company’s brand. Take brown, for example, which would not work with a women’s clothing company. But, as Entrepreneur points out, would be appropriate for a camping company, as brown (in this case) denotes ruggedness. Photo by Anna Jiménez Calaf on Unsplash

Cultural Differences on Color

Then again, you have to consider your target audience: What is their culture? What are their experiences? Are they men, women, or both? For instance, in the US pink would not be appropriate for a professional men’s football team. The reason being comes down to American’s impression that pink is more feminine and should be for girls, while blue is more masculine, and should then be for boys (while ironically in the past, it was the opposite). According to The Japan Times, Japan is obsessed with the color pink, connecting it to the cherry blossom—Japan’s unofficial flower. Unlike the US, in Japan, it is perfectly appropriate for a professional men’s football team to wear pink jerseys. In fact, Cerezo Osaka, a professional Japanese men’s team, does.

Gender Differences in Color

And then there’s gender. Entrepreneur goes so far to state that, while men and women both like blue the best, in general, women like colors that have shades of white in them. Men, on the other hand, like colors with shades of black.

How Does Culture and Gender Relate to Your CTA Creation Strategy?

Knowing your target audience’s culture and gender will help determine what color(s) to make your CTAs. Perhaps a company with a demographic base of Japanese men could consider dark pink CTAs? While a camping company that has a target audience of American women may go with light powdery brown? At the same time, it is important to factor in the colors of the logo and on the website. The first company may not want dark pink CTAs if their logo and company website has several shades of pink. Which brings us to…

Contrast, Contrast, Contrast

No matter what color you choose, it needs to contrast against the rest of your website. You want it to stick out so your readers have an easy time seeing (and clicking) on it. Photo by Glenn Carstens-Peters on Unsplash

2. Make the CTA Specific and Reader-Friendly

How does the reader benefit by clicking on your CTA? What do you want the CTA to accomplish? In answering these questions, you can figure out what the CTA message should be. Also, aim for a big font. (This goes for text in general). A 1929 study indicated that people had the easiest reading 12-point font. (Of course, this was for non-digital text). Nowadays, that number (especially when it comes to digital print) is bigger.

Final Thoughts

It is crucial to having CTAs on your company website; they help conversion rates and increase profits. Have any more CTA creation strategy tips? Leave a comment.  

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Have you ever wondered what sort exposure an old email might have?

Information Gathering

  • Have you ever wondered what sort exposure an old email might have?
  • Perhaps an employee, old or new, is using Facebook to discuss sensitive business information?
  • Or maybe your just curious about your digital footprint across the internet?
We’ve got you covered! by using the latest open source techniques, methodology and software, with just a few pieces of identifiable information were able to offer you a complete picture. From correlations with forgotten accounts, to places you’ve forgotten you used. it’s always worth knowing.

Network Penetration Test

With network security being an over looked issue among many businesses, it’s often the golden bullet for malicious attackers. when everything from Wi-Fi to physical network devices can be incorrectly configured, it’s hard to ignore the chills. That is why having an all in one place information management system is good for business’ in keeping information secure. We provide peace of mind, either at home, on site or anywhere else of your choosing. We’ll figure out your weak spots, patch them up, and away you go!

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6 Ways To Boost Your Opt-Ins and Build A Strong Subscriber List

When it comes to getting your brand out there in the know, nothing beats email marketing. According to Toronto lead generation experts – An email list for your business is a very powerful asset in today’s online marketplace. Every effort must be attempted to ensure that you can create and maintain a healthy list of your own, and that people keep on opting-in, so your list grows over time.” There is also one thing you need to expect with email marketing – and that is not everybody achieves spectacular growth. Email marketing can sometimes be perceived as spam, and if implemented incorrectly, it can destroy the business-customer relationship you have worked so hard to nurture. Many experts such as youthnoise.com preach about the best and most acceptable practices like sending your email on time, writing a compelling email subject and using personalization to make the email more special to the recipient. Aside from these techniques, there are also other concepts that you can adopt to get more people to opt-in to your list. Here are some of the best tips to entice more users and drive up your conversion rate. Provide Social Proof When you are trying to push and grow your email list, there are many strategies you can try. But one of the factors that can guarantee you a strong list is to provide social proof. This type of content will move people to opt-in. Using client testimonials, customer reviews, case studies and other proofs about your service or product, you can show your visitors that subscribing to your site will be of tangible value for them. Amazing Content Is Your Foundation You hear the words “Content is King” everywhere. This also applies to your emails. Strategize well and pay attention to every detail when crafting your email messages. Many experts stand by to the fact that teaching what the users want to know instead of selling a product immediately will build more trust. You must learn some storytelling skills for a perfect message that is tailored to fit your target audience. Use Three (3) Opt-Ins Naturally, opt-ins are found at the very end of your post. However, it has been recommended that you should have a total number of three to truly maximize your chance of success. Do not just rely on your pop-ups, insert them in your content as well. Often time, after the visitors close your pop-ups, they later find your content pretty interesting. Shortly thereafter, they would subscribe to your newsletter if the opportunity was presented to them. To provide convenience, your visitors should find an alternative opt-in form to subscribe to. Test The Best Placements You get different users each time. But if you continue to study and investigate your site and study your visitors with a heat map for example, you will soon find the best placement for your opt-ins. It could be a popup email form, it could be underneath your blog posts, or it could also be at the sidebar, or even in the middle of some posts. If you think there are other placements that would work, do not be afraid to experiment. Just remember, the point is not to bully your visitors with annoying opt-ins, it is to keep them hooked. Adapt for Mobile Use Though your website content and the message you convey are the most important factor in converting a new visitor to possibly a regular customer, you may also want to make sure that you provide them with the ideal opt-in and email reading experience. Remember, many people access the internet using their mobile devices. If you do not optimize your website for mobile use, your visitors may not be too happy about what they see from their phone. To be fully effective, always test your opt-ins to ensure that email messages are usable on a smartphone device. Keep Your Subscribers Getting people to opt-in is actually half the battle. Making them stay in your list and turn them into valuable assets for the future is another obstacle to overcome. You have to take the necessary yet appropriate actions like sending fewer emails and customizing the content and making it more personal, with innovative and entertaining ideas. People are receiving dozens of emails every day. Apart from personalizing your emails, sending too many can cause a nuisance and this will make them feel uncomfortable. As a natural reaction, they will unsubscribe. So think twice before you click the send button. What makes email marketing so precious is that it can be used anytime. Whether your business has taken off, or you decided to close it down to create another one, you own the rights to your list and you can email these subscribers anytime you wish. Take these suggestions above and allow your list to grow for your online success.

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Finding Website Design Inspiration

As a website designer, every project is unique. In fact, as a professional, you are regularly expected to provide something better than your previous effort. With the market becoming extremely competitive, creativity is always a bit part of this job. The worst moment happen when that imaginative spark required to start off a project goes missing. Still, there are many places such as this page where you can draw some inspiration. Apart from that, there are other premium websites where you get lots of inspiration to build a classic website and web design companies such as Absolute Summit has great templates on their site. We’ve put together a list of some of the best sites to find website design inspiration for you below: (Don’t forget that in order to rank these websites you will need SEO, check seo bournemouth services for more information)

  1. Best Website Gallery (BWG)
The website which is managed by David Hellmann is a unique meeting place for web design inspiration. If you’re developing a premium website, this is the perfect site to visit whenever you need to unlock your power of imagination.  Although the website was start in 2008, it has grown to be relied on by millions of web designers across the world looking for inspiration. What makes it popular is accessibility of information. BWG uses a robust tagging system that makes it very easy for the user to find inspiration based on the functionality, style and design approach. With more the 2,000 top quality website to peruse, this is indeed a great place to visit.
  1. CSS Nectar
Apart from incredible inspiration, this is one of the most user-friendly websites to visit. CSS Nectar is one websites that makes the finding web design information for specific sites very easy. With its tags and filters, you can easily find inspiration based on category, colour tags, feature, and country. What makes CSS Nectar popular and attractive designers is the triple-vetted content. First, the user is required to pay a fee to submit a website for review. This is meant to prove that people are confident with the website. Second, the submission is reviewed and finally, it is voted by the community. This system gives the sites feedback so it’s easy to see what people like and don’t like about the digital art and design of each site.
  1. Abduzeedo
The website whose name simply means “abducted” in Portuguese, is about a decade old. Over the years, it has helped hundreds of web designers. What has made it popular among designers and creative professionals is its regular updates. There is always something new for the users to see. The website boasts of having an array of inspirations regardless of the website that you are creating. You’ll be impressed by the quality of information that the website has. A visit to this site will help in triggering your imagination with brilliant ideas. Apart from digital design inspiration, the website also offers other inspirations such as photography and architecture.
  1. Behance- Discover
Visit this website and you will find massive amount of website design inspiration from their creative community. It is very easy to locate the design you are looking for by either looking for popularity, location and timeframe. For instance, you can search for the “most appreciated web design in Brisbane, Australia”. The fact that it’s part of the adobe family of companies, its’ probably the world’s most active creative community. Its detailed filtering options make it one of the most visited sites by web designers and creative professionals. Try it and it will unlock your creativity in a great way.
  1. Awwwards
The website provides a unique place for web designers to draw inspiration. The website is managed by a group of international creative who rewards those that submit the highest quality of design. This is what makes the quality of inspiration from this website incredibly high. The jury that awards the best site ideas is hand-picked to ensure that quality is maintained. Apart from the website looking pretty, they also consider other factors like creativity, content, usability and site design. Awwwards has one of the most robust tagging that makes it easy for the users to find the inspiration they are looking for.
  1. Designinspiration
If you are stuck with a web designing project, try this website and experience the magic. Created in 2010, the website has been home to many web designers worldwide. The site provides a perfect place where web designers can discover and share information. The site curates and maintains only high-quality content. It’s a user-friendly website and you can easily search information by topic tags or colour. The site also allows the user to organise and save things that they like on the page.

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Understanding Binary Numbers

Because Why Not?

People tend to generally shy away from binary. As if there’s some automatic reaction to think only a math loving or crazy genius would even attempt to play with such an arcane form of a number system. Because that’s it ladies and gentleman, it is quite literally just another number system.

Do you remember when you were first taught your numbers from 1 – 10, probably not right? But you did. How about when it came to using these numbers in a constructed sort of manner alongside;

multiplication, addition, subtraction & devision

All of a sudden things started happening, objects could be quantified, time could be read and yet we were all still late for school! Lets dive in a little further and dispel this myth shall we?

So lets take 1 and 0, I personally like to think of it as either ‘ON : OFF‘ or ‘Alive : Dead‘. But you’re free to attribute as you wish! Moving on to the binary number;

10101101  = 173

What do you make of it? Exactly! It’s obviously 173. I mean how can anyone not see that, it’s as clear as day!

It turns out that while we were learning one way to count, we never ended up learning all the others. “Wait, don’t computers use numbers? Stop with your jibber jabber!”. Is what you could be thinking, and don’t you worry, you’re right. They’re just represented differently to the CPU’s, for performance and logistical reasons as well as hand full of other reasons I wont go into.

Below you’ll find different CPU’s architectures, alongside their integer specifications;

16 bit

  • Signed:  -32,768 (-1 x 215) through 32,767 (215 – 1)
  • Unsigned: 0 to 65,535 (216 – 1)

32 bit

  • Signed: -2,147,483,648 (-1 × 231) through 2,147,483,647 (231 – 1)
  • Unsigned: 0 to 4,294,967,295 (232 – 1)

64 bit

  • Signed: -9,223,372,036,854,775,808 (2^63) through 9,223,372,036,854,775,807 (2^63 − 1)
  • Unsigned: 0 to 18,446,744,073,709,551,615 (264 − 1

hello world: 01101000 01100101 01101100 01101100 01101111 00100000 01110111 01101111 01110010 01101100 01100100 – Click Here to test binary!

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[email protected] February 1, 2019 0 Comments

How To Write SEO Content

If you have marketed online for long enough, you will remember the good old days when all you needed to write valid SEO content was to ensure you had a certain number of words and within them, a specific percentage of the keywords you wished to rank for linking to your pages. It was very simple and worked effectively at the time. However, these days have long gone and now writing good SEO content is much more complicated than the old simple formula. In this post, Martin Reaves from The Search Equation gives us some tips on writing SEO. He says when writing for SEO It is important you see things from a customer’s point of view and write in a way that appeals to their perspective. So rather than telling the customer what you do, you need to get the point over how they will benefit from your services. In other words, it is about showing prospective clients what they will get from you.

Keywords

In the old days, keyword density was considered important. There was a lot of effort put into finding which keywords would be lucrative, and these would be placed a number of times on the page, with an exact anchor text link going to the site you wanted the keyword to rank for. These things may still have some impact but they should not be your priority, as keywords do not mean the same thing these days. There is no longer clearly defined way of ranking for a specific word or phrase. However, having said that, you should still use your keyword or better a variation thereof in the title of your post, in the subject heading, and once or twice throughout the body of the copy. The keyword you wish to rank for should be your guide as to the content of your post. So if you want to run for “tapas in Barcelona” for example make sure your post also talked about types of tapas, best areas for tapas in Barcelona, best restaurants et cetera. This is a far more effective way to write good SEO copy these days than simply including the term tapas in Barcelona in your titles and once a twice about the content.

Keep your readers on the page

The amount of time a visitor stays after landing on your page has an effect on how well the page will rank in the search engines so you need to keep them reading. This is not only for SEO purposes, but also because an interested reader is more likely to become a paying customer. Use lists and bullet points to help break up the content, and also use lead in sentences or finish a paragraph with a question that entices a visitor to keep reading, remember to always check for grammar mistakes or ask someone to proofread it after you are finished. You have to be careful with lead ins, because you do not really want your post to sound like a commercial, so use sparingly.

Supplemental content

Supplemental content is a piece that is published to help visitors find other relevant parts of your website, for example, your blog, a downloadable item, or a product you sell. Supplemental content should be helpful and relevant offering the user a meaningful experience, rather than just a way to advertise your products. Google’s own YouTube is a good example of a site that uses this type of content. When you have finished a video, you are lead to a similar video, which keeps you on YouTube, while at the same time offering you something you are likely to find useful. Again, be careful when using this type of content and do not implement it too much, as it can go from being useful to distracting.

Reading Levels

When writing SEO content you should write in a way that would appeal to a person of around 13 years old. Do not use long words when short ones will do. In fact, do not use any words that could be classed as redundant. Having said that, it is important to think of your audience. If you were writing for a medical journal for example, you would not want to write in such a simplistic style, so always consider the user along with the search engines. Finally, do not think of SEO writing as a way to improve rankings. While rising the ranks is obviously important, when writing for a website, the most important factor we should be thinking about is turning a visitor into a customer.

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Standing Out With Your Logo Design

Researching the logo of competitors. Logo’s are represented all over the world. To create a unique and creative logo takes time. Competing companies can be widely known for their logo design along with the name that is attached. A logo designer cannot possibly create the best logo design without looking into the market first. A logo designer has to look at popular brands design and figure out why their logo has some much prestige. What makes their logo more unique than their counterpart? A series of questions must be asked before pen or pencil hits the sketching paper. Websites such as freelancer.com or 99designs.com offer logo contests, but in my opinion, it is better to work with professional logo designers who can meet and adjust to your requirements. Logo design is afterall an iteration process. Josh here at Graftene or the guys at juicylogos.com can help with your logo design. Keeping the logo original.         The artwork of a logo must always be original artwork. No one, more precisely consumers, is interested in buying the product of a brand that duplicates someone else’s logo. Of course, it is unlawful to use the same logo as another name-brand, but trying to imitate the logo even slightly is detrimental to business. An original and well-made logo will help the company stand out and possibly generate more sales. The logo’s distinct artwork will separate a company from its competition, hopefully creating a great name for the business within the industry. The process of logo designing.         A logo does not become a logo until there is an original vision set forth. The client will consult the idea with the logo designer before a sketch is created. After vigorous research has been conducted, the logo designer sits down and begins the drawing process. The will view the finished sketch design and decide whether or not the logo will fit with their name. It’s imperative that the logo and the name of the company match together well. The illustration of the logo must be able to provide some type of feeling or give some kind of meaning to the consumer. If the client does not like how the design looks, then he will instruct the logo designer to sketch out a similar or different design. The meaning of the logo.         What will the consumer think when he/she picks up the product and looks at the logo. What feelings will this provoke? Just like it is stated in the above paragraph; a logo needs to be meaningful as well as representative of consumers and the company itself. A logo of a dog on a Coca-Cola product could confuse a handful of people unless the brand and the logo can correlate. This concept should be common sense, however; it is easy to lose sight of what the brand entails when thinking about a logo design. If the logo provokes angry or negative feelings, it should not be used to represent the company. There may be a few exceptions when dealing with negative logos such as Halloween brands and intentionally harmful products. The font and text of a logo.         Not every logo design needs text to be added to it. However, some companies tend to opt for this idea, emphasizing the name of their branding design. There are many modern fonts, but the best font will always be the one that stands out the most, a font that not every company is utilizing. How do you know when the chosen font is the right font? That is solely up to the client and the rest of the enterprise. Take Coca-Cola for example; Their logo is primarily a cursive font. The name of the font is called the Spencerian Script, an old font created by Frank Mason Robinson in the late 1800’s. Imagine the Coca-Cola logo written with a different script. The logo would no longer be unique, nor would people be able to easily recognize it. The populace tends to have an easier time remembering visuals than they do letters and numbering. Coca-Cola executed their logo design wonderfully by using a unique lettering design.

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Five Ways to Make Money Online

Making money online can be great for many people who are looking forward to some extra cash. Not everyone can step outside of their homes every day of the week just to work. A home job on your computer is a perfect example of making money online. Making money online doesn’t mean that you have to consider it a job. An individual may be an independent contractor or someone who sells products online. The routes in which one could take to make money online is many. Let’s explore some of the roads.

  1. Selling Goods Online
If you have a very unique skill in arts and crafts, you could very well be selling your artwork for some extra cash. People will bend over backward just to have a painted portrait of themselves. However, not everyone possesses the talent to draw or paint. Can’t draw a stickman? If you are able to craft together something handy or different, people will appreciate the effort and labor you put into making your product. They will most definitely pay you for skilled craftsmanship. If you are ordering products to sell, make sure that you get special insurance for your products in case they get damaged during transit or you receive faulty stock. If you not a crafts person, maybe you could get into selling Dash Cam’s online.
  1. Becoming a Freelance Writer
If you have the skill to write and research, then freelance writing is a good way to make more revenue. Moreover, it’s a good way of marketing yourself, your expertise and your clients. Freelance Writing jobs are posted on job boards either locally or internationally. This is a perfect full time or side job for anyone who doesn’t want to leave the house. It is also ideal for those who dislike working for employers and prefer to be self-employed. Writers can also choose to create their own blog, many of the biggest blogs started from humble beginnings. If you got a passion for writing and can generate traffic to your blog, there is a lot of potential to monetize your blog.
  1. Web designing
Web design is a job for those who are detail oriented and enjoy tinkering around with web pages. Many people around the world today need web designers to make sure their website looks customer friendly. This can turn into a well-paying job if you are able to hold work consistently.
  1. Posting YouTube videos online
Have an engaging personality you’d like to showcase to an audience? YouTube is a remarkable conduit for making money and building a fan base. It doesn’t matter if you’re interested in video gaming, cooking, or just screaming out load in every video. If the viewers like your content, YouTube will pay you for advertisements along with a number of views you accumulate. It is important to know that acquiring a fan base may take some time. Money may have to be invested for high-quality videos before you can really think about getting paid. It just takes patience and consistency.
  1. Becoming a teacher or tutor
Many people around the world would like to have someone help them learn a new language. You are only a few clicks away from connecting with someone and teaching them the basics. If you are a native speaker of a particular language, you should offer to teach someone in need of learning. This doesn’t ever have to be done outside of the house because of inconvenience. Teaching someone how to read, write, or even do math is a way to make money. If the client feels like he/she is progressing by learning the concepts they did not know, they will continue to pay you and even refer you to someone else they know. Teaching someone can extend beyond just teaching someone a new language. You can be a course tutor, creating and selling courses online is a fantastic source of income. Many course tutors go on to sell their courses via their website or platforms such as Udemy.

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5 Mobile Marketing Tips That Drive Sales

5 Mobile Marketing Tips That Drive Sales 

In many ways 2015 was the year of mobile marketing and the trend towards mobile-optimized content isn’t going anywhere anytime soon. With 6 billion mobile devices in use already and more being activated every day, mobile marketing has never been more important or more integral to a company’s future success. No matter where you are, this is a global trend, our web design partners in Cuba feel the same. Here are 5 smart mobile marketing tips that will help drive sales and convert casual surfers into loyal consumers:
  1. Embrace the Power of SMS
Short Message Service, or SMS, is just a fancy term for texting. Businesses are finding success using SMS as a delivery system for information, particular when the messages are customer-oriented and include coupons, sale details, or other discounts. The advantage of SMS is in its immediacy. Not only can deals be sent out on a spur-of-the-moment basis, allowing marketing departments to advertise last-minute promotions, customers are also more likely to respond to text messages in a speedy fashion: while it takes consumers an average of 90 minutes to respond to an email, they respond to SMS messages in an average of just 90 seconds.
  1. Make Your Social Media Mobile-Friendly
Everyone talks about the necessity of making your business website mobile-ready, but it’s equally important – if not more so – to ensure that your social media pages are compatible with a wide range of mobile devices. To do so:
  • Resize your graphics. Pics should be no larger than 620w x 412h pixels.
  • Pin important posts to the top of your Twitter or Facebook profile to make sure your key content is seen regardless of the smaller displays
  • Incorporate visual content. Image-driven posts are twice as likely to garner a “like” than text-based updates.
  • Review your links. Your own website may be mobile-friendly, but what about the sites you’re directing your readers to?
  1. Optimize Your Apps
When asked whether they would rather give up drinking water or delete all their apps, 85 percent of consumers said they’d prefer being thirsty. People are serious about their apps, and businesses should be taking advantage. Make sure your app is responsive, meaning it automatically senses and adjusts to the size of the user’s screen, incorporate personalized features such as location-based marketing, and encourage subscribers to opt-in for deals customized to the preferences and personal details they provided.
  1. Reward Interaction
As consumers jump on the mobile bandwagon and interact with your business via their mobile device, reward them accordingly. Offer deals and discounts in exchange for reviews or check-ins, run contests with multiple entries based of sharing and liking posts, or run polls or surveys that award prizes based on participation. Giving your subscribers something they like in return for their attention, assistance, and patronage builds loyalty, and the more loyal your readers are the more likely they are to purchase something.
  1. Integrate Your Channels
Mobile marketing is ridiculously powerful, but it’s still just one part in a large, multi-faceted puzzle. A successful marketing plan takes place across all your active channels – social media, SMS, email, mobile apps, QR codes, banner ads, etc. – by strategically designing print and digital collateral for each channel that fits in with the rest of the campaign without being repetitive or redundant. The proof is in the conversion rates: 43 percent of those polled were more likely to purchase a mobile deal that was part of a larger, multiple-channel campaign.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.

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The Importance of HTTPS for SEO

What is HTTPS/SSL?

HyperText Transfer Protocol Secure is the communication between the browser and web server. HTTPS encrypts the communication between your browser and the webserver so that the data you transmit remains secure from external sources (ie your neighbour or the government). HTTPS indicates the websites authenticity and can be recognised by the green lock icon in the address bar. HTTPS uses the protocol Secure Sockets Layer (SSL) to achieve this. HTTPS and SSL have different meanings but most people in the SEO industry will use the words interchangeably as they effectively mean the same thing. If you don’t have a domain name yet or thinking about changing your domain, please read this guide on how to choose a domain name.

Why use HTTPS?

Because Google says so! Google has officially declared that https is one of the 200+ ranking signals used for determining a site’s Search Engine Ranking Position. How much of a factor it is as a ranking signal is the big question. It certainly doesn’t weigh as much as quality backlinks or good on-site optimisation but every little helps, according to Moz.com search engine ranking factors for 2015, there is a correlation between higher website ranking and https. Another important reason to use https aside from the SEO benefits is because it is due to be the industry standard in the future, and browsers are looking to display website address lacking https with a red X so that it appears broken and unsecure to users. This of course affects user experience, bounce rate and indirectly SEO.

HTTPS Setup and the Cost

I guess the biggest reason why people aren’t jumping at the chance of using https if it has additional benefits is because of cost and expertise required to set it up. The cost will typically set you back $100 a year and over $1000 for the more expensive certificates. Setting up https/SSL does require some server and webmaster knowledge. Many hosting providers offer the service to set it up for free or with additional cost if you purchase the SSL certificate from them. I hear Hostingstep has some awesome coupon deals you could try out. If you are looking to set it up yourself, then make sure you do it correctly and have the following:
  • Make sure the url is working – so https://via.vision works and the website can be viewed. This is obvious but many people set up their https whilst unable to visit their https address!
  • Redirect all address to the canonical address which is the https version, for example http://graftene.co.uk should redirect to https://via.vision.
  • Use 301 permanent redirect, not 302 temporary redirect.
The above tips will make sure you don’t lose any SEO points for attempting to use https on your website poorly.

Conclusion

The conclusion is that switching to HTTPS will have additional immediate benefits in the form of better security and hitting one of Googles ranking signals for SEO, as well as long term benefits as Google intends for all websites in the future to use https. So why not get in there sooner rather than later? The obvious drawback is the cost and the sheer hassle of setting it up. You would first need to purchase a certificate from $0-$1000, and then configure your website and server to set it up. After that you would need SEO knowledge to make sure your new website address with the https does not affect your site ranking negatively. You can do this by following the best practices for setup mentioned above. If you’ve recently switched to HTTPS or are thinking about it, let us know about your experience or if you have any questions post in the comments below. If you’re still confused then our good friends at Blank are great technical seo consultants that may be able to help!

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