eCommerce: How Product Packaging Influence Buyers Decisions
Selling online is twice harder than putting the products in grocery store. Even if the other products in an aisle with the same function, how a product packaging design makes a huge buying decision making factor. So how does a buyer decide to buy one product vs. another? Is it the colors, logo, price or how it is placed or perfectly well-done dieline? Too many options to consider for a simple decision to do – to buy or not to buy . First ensure that product packaging content is accurate. Software such as Global Vision Quality control platform helps to eliminate any errors in packaging.
Using this cues we have listed will enable you to make necessary moves for your products to sell on your ecommerce store.
Packaging influences subconsciously
- – first impressions last in business. Basically the product is a representation of the company. If the company promises quality and experience. It should be telling the customers that in the packaging itself.
Product Convenience and Keywords
- – effective alignment of product name, keywords and description helps customers find the product they are looking for. Making the decision to purchase easier.
- – Icons easily captures customer’s eyes in products. When a product has a personal and emotional touch even for an icon that promotes environmental awareness it suggests straightly that they need to purchase the product. A lot of best selling products are triggered by emotional memories since most of the consumer’s decisions to buy a product are based on its needs. So what better way to utilize that advantage than getting your products selling?
Typography and Colors
- – just as keeping your website clean, clear and concise and pleasing to the users. So as the products should be easily read and have direct impact to the customers. And by that means, customers should be able to read the packaging easily without the migraine of so many redundant typography and flashy distracting colors.
With careful planning and consideration of your users, customers, products and packaging design, you can easily use your product as a powerful marketing tool for your business.