Conversion Rate Optimization: Technique that increases the percentage of visitors who come to your website to perform an action that converts them into a customer. Your conversion rate is determined by taking your traffic and figuring out the percentage that convert by desired action. Essentially converting traffic to leads with techniques.
Customer Relationship Management: A platform for storing all your customer data and interactions. This might include contact details collected from your website, emails, calls, meeting notes, and your marketing. The beauty of this is that everything you need is in one place, giving you clear visibility of your sales pipeline.
Pay Per Click: Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control.
Search Engine Optimisation: Optimizing a website for the search engines – Google – in such a way it’ll appear in a high position within the filtered results list. Every search engine has a mission to organize the world’s information and make it universally useful and accessible. The best SEO tactic is always to be the best search result.
Social Media Marketing: A form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Media Optimization: One of the key components of SMM. Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. Broken down, it’s the use of a number of social media outlets and communities to increase the awareness of a product, brand, service, or event.