Negative Web Rankings: Are you one of the victims of an SEO Attack

One of the many web owner problems last year was getting penalised by Google. This sneaky tactic is commonly referred to as Negative SEO; where people create bad or spammy links to competitor’s website so that whenever Google crawls their website they get penalised. Its a method to get around Google’s success in cleaning the web with spammy link building that hinders spammers to play with the system and get the ranks in their favor so they take out competition with sneaky attacks instead.

So how would you spot an Attack?

It is evident that the attack will not be magnanimously seen if you are not an analytics geek who studies the numbers and links going into your website. Sudden spike of links

– A sudden spike of links usually gets google’s attention and if google finds this links bad the website gets penalized.

Link hosted links comments

– Usually blogs are common victims to these attacks as links are posted into the blog comments. We call it “comment spamming” and its thorn by the side.

High keywords are the target

– With intense scan and audit you will see that a specific keyword will be target for the attack.

The immediate effect of the attack is you get penalised and losing visibility in the search engine. Removal of these links is one of the solutions you do immediately to get back on the track and inform google of the attack. It will take a little explanation and presentation of rankings, and evidence but once it is done. The Penalty can be lifted but the visibility have suffered. Google would like to see a lot of efforts being made in order to recover from the penalty but not to lose heart, you just have to wait for the next Penguin Update that Google will release.