Refreshing Analytics Tips for 2015
If you’ve been researching for new alternatives on assessing traffic, rankings and or just trying a new software to use for gathering insights, you may also consider trying these ideas in your analytics that you may have not used or reviewed in a while.
Geography and Visits
Have you ever considered checking what countries the traffic comes from? Then it would be a new way to think about the coverage being able to target the next strategies to certain demographics and geography
It can be a new insight for your PPC Campaign, or local target market to mix traffic sources. You can make the necessary changes in the Demographics/Geography settings in the analytics. All you need to is the population, paid and organic traffic. And making it into graphics to better analyze the data. Its also a great way to determine spots where new competitors are entering the market.
Frequency Time and Behaviour
If your users transact online, do they buy instantly or take time lingering in the product. Do you only have one chance in selling to your visitor? These are some of the many questions that can be answer by using the behaviour in frequency part.
High Value versus High Traffic
Do you get high traffic but no conversion or you get low traffic but high conversion? Landing pages are another indicator of the visits and the conversions of the visitors. Sorting through the landing pages and turning off the pages that are not converting visitors will increase website load time and limit clutter.
Linking your converting pages to your blog and social media can drive more traffic that are filtered to the users that are in search of your products than users that is by far not interested at all. The key is finding the users that is in need of your product or service.
