CTA Creation Strategy to Increase Clicks Without Dropping Traffic
Call-to-Actions (or CTAs) reel in and turn readers into customers. However, simply inserting a square with “Click Here” text is not going to cut it. What is even more surprising is that, according to a 2013 Small Business Trends survey, 70% out of the 200 smalls businesses (with 100 employees or less) polled did not have a CTA on their homepage. Find out why you need to incorporate CTAs in your marketing strategy, plus small adjustments you can make to boost your CTA creation strategy.