Getting Your Website Listed in Google

Search engine optimisation is an integral part of any business establishing presence online, but for businesses that are more confined to local customers, SEO can be more useful for finding new customers and improving visibility. Search engines like google are constantly updating their algorithms to provide better and useful search results to users. It is vital to understand these systems to ensure that your business is being shown to the right people who are looking and want to buy your products.

Here at Graftene we have compiled best tips on improving your SEO and getting you online presence that you need.

Geo – Specific Keywords

Do not use generic keywords that relate to your products and services. Instead use location-specific keywords and phrases. For example, your a bookkeeper and your deal with clients locally, you could focus on keywords like “Accountants Bournemouth or Bookkeeper Bournemouth” instead of using just “Accountants or Bookkeeper”.

Use local listings like Google, Bing, Yell, Yelp etc

Google places, yahoo locals, bing and other directories are a big factor in getting your website out into the world wide web. It is vital that your business is listed and NOT lacking in information. These important informations are, contact details -phone, email, address, website link -, map and a photograph of you or your representative and your business office. The more you present yourself as legitimate business the more the customers are safe in conducting business with you in the future.

Client Testimonials and Reviews

After your the transaction, encourage your customer to give you feedback and testimony of your service and their experience of their product. It works in many ways, you will be able to show to other customers that what you do is legitimate, the good reviews will be the one to vouch for your products and service and other critical reviews or feedbacks can be a room for improvement. Be Mobile Responsive With the massive flux of smart devices, it is also essential to have a responsive website that can easily be viewed by your customers using their smart devices. More often customers use their devices to book flights, order a product online or do restaurant reservations. Therefore it is also essential to be ready with this change. If customers can find you in local listings but your website is unreadable in devices and or user friend means loss of sales and customers and you don’t want that to happen. Stay ahead and talk to us for an meeting and how we can help you beat the competition.

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[email protected] February 11, 2015 0 Comments

Simplify your Company’s Search Engine Optimization Strategy

One effective strategy that company applies in drawing audience is a well proportioned content strategy. Best example is trailers of movies or a sneak peek behind the scenes of the movie footage and engaging blog content that basically hooks readers. Normally a call to action linked to the contact form is found in the article or blog post, but some lifestyle blogs offer information without the value of selling to the reader. You’d be so stoked on reading an email from your best friend that migrated to another country, right? The strategy applies the same way. Treat your customers like your friend. It’s another seo method in drawing the traffic to your website. You build relationships with your customers through interaction, interests rather than asking them to buy your products directly. Did you know that 78% percent of readers surveyed last year considered easy, custom, personal content are read more times than the classic informative articles. Lifestyle method of sharing information is another promotion strategy in getting to stick to your company. With the right content, you can expand more reach increase click through rates on call to action posts with a subtle call to action and also improve organization brand exposure.

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[email protected] February 6, 2015 0 Comments

Refreshing Analytics Tips for 2015

If you’ve been researching for new alternatives on assessing traffic, rankings and or just trying a new software to use for gathering insights, you may also consider trying these ideas in your analytics that you may have not used or reviewed in a while.

Geography and Visits

Have you ever considered checking what countries the traffic comes from? Then it would be a new way to think about the coverage being able to target the next strategies to certain demographics and geography It can be a new insight for your PPC Campaign, or local target market to mix traffic sources. You can make the necessary changes in the Demographics/Geography settings in the analytics. All you need to is the population, paid and organic traffic. And making it into graphics to better analyze the data. Its also a great way to determine spots where new competitors are entering the market.

Frequency Time and Behaviour

If your users transact online, do they buy instantly or take time lingering in the product. Do you only have one chance in selling to your visitor? These are some of the many questions that can be answer by using the behaviour in frequency part.

High Value versus High Traffic

Do you get high traffic but no conversion or you get low traffic but high conversion? Landing pages are another indicator of the visits and the conversions of the visitors. Sorting through the landing pages and turning off the pages that are not converting visitors will increase website load time and limit clutter. Linking your converting pages to your blog and social media can drive more traffic that are filtered to the users that are in search of your products than users that is by far not interested at all. The key is finding the users that is in need of your product or service.

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[email protected] February 2, 2015 0 Comments

Successful Digital Marketing

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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[email protected] January 16, 2015 0 Comments
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