Search engine optimisation is an integral part of any business establishing presence online, but for businesses that are more confined to local customers, SEO can be more useful for finding new customers and improving visibility.
Search engines like google are constantly updating their algorithms to provide better and useful search results to users. It is vital to understand these systems to ensure that your business is being shown to the right people who are looking and want to buy your products.
Here at Graftene we have compiled best tips on improving your SEO and getting you online presence that you need.
Geo – Specific Keywords
Do not use generic keywords that relate to your products and services. Instead use location-specific keywords and phrases.
For example, your a bookkeeper and your deal with clients locally, you could focus on keywords like “Accountants Bournemouth or Bookkeeper Bournemouth” instead of using just “Accountants or Bookkeeper”.
Use local listings like Google, Bing, Yell, Yelp etc
Google places, yahoo locals, bing and other directories are a big factor in getting your website out into the world wide web. It is vital that your business is listed and NOT lacking in information. These important informations are, contact details -phone, email, address, website link -, map and a photograph of you or your representative and your business office. The more you present yourself as legitimate business the more the customers are safe in conducting business with you in the future.
Client Testimonials and Reviews
After your the transaction, encourage your customer to give you feedback and testimony of your service and their experience of their product. It works in many ways, you will be able to show to other customers that what you do is legitimate, the good reviews will be the one to vouch for your products and service and other critical reviews or feedbacks can be a room for improvement.
Be Mobile Responsive
With the massive flux of smart devices, it is also essential to have a responsive website that can easily be viewed by your customers using their smart devices. More often customers use their devices to book flights, order a product online or do restaurant reservations. Therefore it is also essential to be ready with this change. If customers can find you in local listings but your website is unreadable in devices and or user friend means loss of sales and customers and you don’t want that to happen. Stay ahead and talk to us for an meeting and how we can help you beat the competition.
