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What is Search Engine Optimisation (SEO)?

The process of improving your search engine ranking!

Search Engine Optimisation (SEO) is the process of improving your website’s ranking and visibility in search engines such as Google, Yahoo, and Bing for specific keywords. Most of your website’s visitors will find you through these search engines, it is therefore very important to improve your website’s ranking in order to attract visitors and expose your business to the widest audience possible.

Google takes into account over 200 different factors when ranking a web page. We take this criteria into account but we don’t forget that a website is primarily for its users, so we never compromise the websites user experience for the purpose of trying to manipulate search engines. We design websites that are built for people, but recognised by search engines.

What’s Black Hat and what’s White Hat SEO?

Short-Term, Ineffective SEO versus Long-Term, Effective SEO

SEO has come a long way. It is no longer simply about stuffing keywords into a webpage and spamming backlinks all over the web. Although many ‘SEO specialists’ still practice these old methods because they provide fast (temporary) results, we understand that it can be severely damaging to your business in the long run as it is not only ineffective but can also get you blacklisted by the search engines.

Google has made several algorithm updates which has rendered Black Hat SEO ineffective. Google is very strict and when it discovers Black Hat methods, your website can drop down in rankings by many pages and may never recover. If your business intends to stay at the top of search engine rankings in order to drive traffic, you must steer clear of Black Hat SEO tactics.

As we have mentioned, there are over 200 different factors taken into account in determining your ranking, however Graftene simplifies this to Content + Relevancy + Popularity equals a stable high ranking position. Websites are ranked based on these three things, and clever white hat strategies and tactics are employed to achieve this.

So, how do we Optimise your Website for Search Engines?

By building a well-structured website and increasing its popularity!

On-site Optimisation – We optimise the website by cleaning the code that Google crawlers don’t like and optimising site Meta data, images, titles etc. We make sure that the overall content structure of the website attracts Search Engines and this may include competitor and keyword research.

Off-site Optimisation – We ensure that you website and business is popular around the web. The offsite SEO service creates quality links and content to enhance your search engine ranking. This includes outreach methods such as email marketing, article publishing, social media marketing.

Local SEO – If your primary target are local customers, then you will need a high ranking for local business search. We work to increase your reputation online amongst other local business to optimise your website for local search.

Analytics Report – Once your website has been optimised and ranked, we will continue to actively work with you to improve its ranking. Through various tools such as Google Analytics we can provide you monthly reports, giving you updates on ranking position, conversation rate and customer behaviour on your website.

How much will SEO cost me?

Well that’s actually up to you and your budget!

Graftene offers a completely bespoke pricing package for your SEO campaign. It will depend on your budget, timeframe and competition. Whatever package you choose, we will make sure to deliver the highest quality of work only and not tarnish your reputation online with poor SEO methods. We are up to date with the latest SEO techniques and we’ll keep you updated with reports and tracking of your website SEO progress.

Before making your SEO plan, we distinguish your goals. We match the SEO plan with your ROI requirements and your budget in order to create a realistic result that will provide the desired rankings.